Ads that stop the scroll.
- For whom
- Brands that want to sell more through Meta and TikTok, with Google as a complement.
- Goal
- More sales for every dirham invested.
Obsidia · Raw idea, sharp cut.
The digital marketing agency that gets your audience to act.
Buy, sign up, change a behavior: we design, run and optimize your campaigns on Meta, TikTok and Google for the action that matters. Brands, institutions and NGOs, in Morocco and abroad.
9 years of campaignsMeta, TikTok, GoogleMorocco and abroad
Are you an institution or an NGO? See our awareness campaigns For brands
Stop boosting. Start selling.
If your ads cost more than they bring in, the problem almost always comes down to one of these three things.
Your creatives burn out in two weeks.
We produce dozens of them with AI, and refresh them before fatigue sets in.
Your agency is slow, and expensive.
From concept to launch in a few days, not a few weeks.
Nobody explains your results.
A clear update every week: what works, what we cut, what we test next.
How it works
From raw idea to action.
- 1 · The diagnosticRaw.
15 minutes to understand your goal, your audience and your numbers.
- 2 · ProductionCut.
A strategy, then dozens of creatives produced with AI in a few days.
- 3 · Going liveLive.
Meta, TikTok and Google, optimized every week.
Services
Creative attracts. Strategy converts. We do both.
Most agencies do one or the other. At Obsidia, the same team imagines, produces and runs.
Dozens of creatives in a few days.
- For whom
- Brands that are short of visuals and videos for their ads.
- Goal
- Enough angles to test and keep the best.
Pages that come alive, every month.
- For whom
- Brands that don't have time to run their social media.
- Goal
- A calendar that holds and an audience that grows.
A brand and a website that convert.
- For whom
- Brand launches and redesigns.
- Goal
- A clear identity and a website that turns visits into enquiries.
Institutions, ministries and NGOsAwareness campaigns: get people to adopt a behavior, and measure the impact.
See our awareness campaignsThe work
A campaign has to make people act. Not just look good.
Why Obsidia
Campaigns that make people act.
The speed of AI, the craft of 9 years of campaigns, and one team from concept to results.
| What matters | Traditional agency | Freelancer | Obsidia |
|---|---|---|---|
| Creative and media | Often two separate teams | Rarely both | The same team, from concept to results |
| Time to launch a campaign | Often several weeks | It varies | A few days |
| Creatives to test | A handful | A handful | Dozens, thanks to AI |
| Who you talk to | A project manager | The freelancer | The founder, directly |
| Results follow-up | A monthly report | It varies | An update every week |
The founder
“When you work with Obsidia, you talk to the founder, not to a salesperson.”
For nine years, Nabil Zairig has run ad campaigns for consumer brands in Morocco, the UAE and Qatar. Master's degree in digital marketing, training in artificial intelligence.
Read the storyThe offer
Express diagnostic. 15 minutes. Free.
You already pay for your ads. Make them work.
- We look at your current ads, or your project.
- You leave with 3 concrete improvements.
- Whether you work with us or not.
Prefer to write? Request a quote, or directly: nabil@obsidia.ma · WhatsApp +212 661 063 287
Frequently asked questions
Before you book.
How much does it cost?
It depends on what you need: an AI-produced video, monthly ad management and a brand identity don't have the same budget. The free diagnostic is there to give you a precise figure.
How soon can you start?
The first concepts arrive a few days after the diagnostic. The exact timing depends on your project.
Do I have to commit long term?
Ad management runs for 3 months minimum, the time it takes to learn and optimize. Creative production and brand projects are per project, with no commitment.
Is an ad made with AI really good quality?
AI saves us time on production. Every creative is then reworked, corrected and approved by hand before it goes out.
Do you work with institutions and NGOs?
Yes. The founder has worked on awareness campaigns for institutions and international organizations, and Obsidia answers public tenders. For an awareness campaign, we measure reach and concrete actions, not sales.
Do you work outside Morocco?
Yes. Obsidia is based in Rabat and works with brands in Morocco, the Gulf, France, Belgium and Canada, in French and English.